MS find new way to compensate for loss on Xbox

M$ have found themselves a new outlet for making money after aqquiring in-game advertising company Massive Inc. for an undisclosed ammount. M$ have said that the purchase "will help deliver dynamic, relevant ads across Microsoft's online services, starting with Xbox Live and MSN Games."

They have also mentioned looking at utilising the dynamic upadtes that Massive use with their advertising within the Xbox LIVE arena. "We are committed to building an advertiser network that serves a wide spectrum of needs," said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. "Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers."

This as I see it merely means that MS will just use this as another way to try and compensate for having to sell their console at a loss, and so rather than make their money from the games they'll make it from the advertising.