MS find new way to compensate for loss on Xbox

M$ have found themselves a new outlet for making money after aqquiring in-game advertising company Massive Inc. for an undisclosed ammount. M$ have said that the purchase "will help deliver dynamic, relevant ads across Microsoft's online services, starting with Xbox Live and MSN Games."

They have also mentioned looking at utilising the dynamic upadtes that Massive use with their advertising within the Xbox LIVE arena. "We are committed to building an advertiser network that serves a wide spectrum of needs," said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. "Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers."

This as I see it merely means that MS will just use this as another way to try and compensate for having to sell their console at a loss, and so rather than make their money from the games they'll make it from the advertising.

MS find new way to compensate for loss on Xbox

M$ have found themselves a new outlet for making money after aqquiring in-game advertising company Massive Inc. for an undisclosed ammount. M$ have said that the purchase "will help deliver dynamic, relevant ads across Microsoft's online services, starting with Xbox Live and MSN Games."

They have also mentioned looking at utilising the dynamic upadtes that Massive use with their advertising within the Xbox LIVE arena. "We are committed to building an advertiser network that serves a wide spectrum of needs," said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. "Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers."

This as I see it merely means that MS will just use this as another way to try and compensate for having to sell their console at a loss, and so rather than make their money from the games they'll make it from the advertising.

It aint cheap at the top

Microsoft and Sony at it again doing what they do quite well in the console game losing money. Ha what a suprise that a software giant and an entertainment company try to take proper control of a new market and can't make a profit, they should've just stayed at home and left the industry to the likes of Sega and Nintendo to run.

But seriously the PS3 is expected to cause sony to lose a possible US$900 Million which may well be a nail in the coffin for Sony who have been in the red for quite some time.

Whereas MS is sitting on a "warchest" which they can use to fund the Xbox's of the furture for as long as they want. But with the way things are going wiht their current device maybe they'll give up and decide to go back to PC's.

Source: Slashdot

Are Wii impressed ?

Well folks as many of you may already know Nintendo went and did something the other day that nobody except for those at Nintendo were expecting they revealed the name of the previously codenamed Revolution console. The console is now called the Nintendo Wii, which is pronounced we not why and of course as many of you would expect it has caused many of the stock childish and eliteist responses as well as some of the more retarded. Such jokes as "So Nintendo are asking us to play with our wee wee's?" and the typical eliteist "I'm not buying something that sounds that childish which I personally find truely pathetic but hey it's up to them.

So what do you all think of the new name, if we take into consideration the previous consoles and their codenames as opposed to their release names for example the Gamcube's original moniker of 'dolphin' is a case where the change in name didn't cause the console to suffer so all this hype over at the large ad filled sites like IGN, Gamespot and the like about how the name will be the Wii's downfall is just stupid. Also a good point to note is the kind of reaction the news spawned with two articles on the new name over at slashdot getting a rather large number of responses in just one day.

So what's in a name? Does it make or break the product? Let us know how you feel?